Seasons calendar
See the dates of selling seasons in Saudi Arabia and the Gulf for 2026 and 2027 in Gregorian and Hijri, how long until each one, and prepare your store ahead.
Back to School
Upcoming seasons
A 6-week wave: stationery, devices, clothes, and student supplies.
- Start preparing at least 5 weeks before the season.
- Stock up early and activate offers and bundles before peak demand.
- Feature seasonal products on the homepage with a dedicated banner.
Buying and spending behavior
Monthly demand across the Gregorian year — peaking in March.
An approximate relative index showing when demand peaks — not actual sales figures. Lunar seasons (Ramadan and the two Eids) move about 11 days earlier each year.
Frequently asked questions about selling seasons
What are the biggest selling seasons in Saudi Arabia?+
The biggest are Ramadan, Eid al-Fitr, Eid al-Adha, National Day, Back to School, and White Friday — the highest in sales volume across the year.
When is Ramadan 2026?+
Ramadan 1447 AH begins, by estimate, on 18 February 2026 and lasts until 19 March 2026. Hijri dates are estimates and are confirmed by the moon sighting.
When is White Friday 2026?+
White Friday (Black Friday) is on 27 November 2026 — the strongest discount event of the year, and it's best to prepare weeks ahead.
Are the Hijri dates confirmed?+
Gregorian dates for fixed occasions are confirmed, but Islamic occasions (Ramadan and the two Eids) have estimated dates based on the Umm al-Qura calendar and are confirmed by the moon sighting.